Social & Transmedia

I am very proud of the work I did under BoomGen Studios.  They are an incubator of great ideas & stories.

In particular, the following two projects:

TLC’s groundbreaking series, All-American Muslim

Aside from being on the creative consulting team, I was the social media lead on this project.  I provided content & discussion topics for the All-American Muslim Facebook page, various press forums, email newsletters, and help mobilize fans to garner other fans.

Some benchmarks include:

1. Created tweet-a-celebrity pages to have fans interact with celebrities to advocate the series.  Noted responses include Russell Simmons, Katie Couric, and more.

TweetCelebFix copy TweetCeleb

2. Ranked #1 on TV Guide’s Social Media Power Ranking (most talked about television show on social media)

3. Help create and drive traffic to an online petition promoted via that garnered over 40,000 signatures including celebrities such as Mia Farrow and Kerry Washington.

Ground breaking iPad apps, Rostam (Click on the poster & discover the awesomeness)

 466604547_padscreen0360x480           Operation_Ajax-235x300